The Results
$1,067,163 in revenue | 7.89x ROAS | 4,811 purchases
Over 3 years of partnership (Sep 2022 – Oct 2025):
- Delivered over $1M in revenue from $135,184 ad spend
- Achieved peak performance of 20.66x ROAS during seasonal campaigns
- Delivered 4,811+ purchases with an average CPA of $28.10
- Scaled monthly revenue from $6,263 to $97,092 (+1,450%)
Growth Trajectory
Month 1 to Month 6
Starting Point (March 2023):
- 35 purchases | $6,263 revenue | 5.36x ROAS | $44.07 CPA
6 Months Later (August 2023):
- 93 purchases (+166%)
- $22,551 revenue (+260%)
- 9.46x ROAS (+76%)
- $25.61 CPA (-42% improvement)
First Year Performance
Year 1 (Mar 2023 – Feb 2024):
- $235,620 total revenue
- 1,079 purchases
- 7.74x average ROAS
Scaling Success
Year 2 (Mar 2024 – Feb 2025):
- $377,463 total revenue (+60% YoY)
- 1,662 purchases (+54% YoY)
- Successfully scaled spend whilst maintaining profitability
Year 3 (Current – Mar 2025 onwards):
- On track for $703,000+ annual revenue
- 9.10x average ROAS (strongest year yet)
- Peak month achieved 13.96x ROAS with 421 purchases
Peak Performance (June 2025)
- 421 purchases (+1,103% from Month 1)
- $97,092 revenue (+1,450% from Month 1)
- 13.96x ROAS (+160% from Month 1)
- $16.52 CPA (-63% from Month 1)
The Challenge
premium Australian skincare e-commerce brand with diverse product lines (Dermaceutic, is Clinical, Medik8, SkinBetter Science) needed to:A
- Build profitable acquisition channels from the ground up
- Navigate competitive seasonal periods and post-peak slowdowns
- Scale performance whilst maintaining efficiency across multiple brand campaigns
- Maximise returns during high-intent retail moments (EOFY, promotional periods)
- Create sustainable, year-round profitable advertising performance
What We Did
Strategic Campaign Architecture Built a comprehensive campaign structure optimised for different objectives:
- Top-of-funnel interest and lookalike targeting for new customer acquisition
- Brand-specific campaigns tailored to individual product line audiences
- High-performing remarketing campaigns achieving 9.77x ROAS
- Seasonal campaigns capitalising on key retail moments
Seasonal Campaign Excellence
- Launched EOFY campaigns delivering exceptional 20.66x ROAS
- Created promotional campaigns (25% OFF) achieving 8.91x returns
- Applied learnings from seasonal successes to scale year-round performance
UGC & Creative Optimisation
- Developed user-generated content campaigns achieving 9.47x ROAS
- Continuously tested and optimised creative approaches across all campaigns
- Achieved add-to-cart rates between 43-73% through compelling creative
Data-Driven Targeting
- Leveraged subscriber list data for precision remarketing
- Built and refined lookalike audiences for efficient scaling
- Implemented sophisticated audience segmentation by brand and product interest
Continuous Performance Optimisation
- Maintained conversion rates between 9-15% across core campaigns
- Achieved exceptional engagement with CTRs consistently above 1%
- Strategically managed budgets during peak and off-peak periods
- Scaled monthly spend from $1,167 to $6,956 whilst improving efficiency
Campaign Highlights
Top Performing Campaigns:
- EOFY Campaign: 20.66x ROAS, 135 purchases
- Remarketing Campaign: 14.81x ROAS, 96 purchases
- UGC Campaign: 9.47x ROAS, 128 purchases
- Dermaceutic Brand Campaign: 9.20x ROAS, 388 purchases
- Top Funnel Interests: 8.97x ROAS, 570 purchases
Most Consistent Performers:
- Remarketing_BoFU: $129,646 revenue from $17,198 spend (586 purchases)
- TopFunnel_ManualBidding: $121,416 revenue from $13,542 spend (570 purchases)
- is Clinical: $92,075 revenue from $12,526 spend (382 purchases)
Ready for Results Like These?
If you’re looking to build a profitable, scalable paid social strategy that delivers consistent returns year after year, let’s talk about how we can replicate this success for your brand.
Results achieved over 31 months of continuous optimisation and strategic testing. Individual results may vary based on industry, product, and market conditions.